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Your Beautiful Hair Stories
Role: Creative Director
While working at Keratin Complex, I developed and executed the Your Beautiful Hair Stories campaign for 2025. To efficiently capture the required content, I structured the production into a two-day shoot:
Day 1: Shot at KC HQ with three stylists and four models, featuring interviews, before-and-after transformations, and in-salon B-roll footage.
Day 2: Capture supporting brand imagery, incorporating a video concept and photography to embody movement.
My role encompassed campaign concept, planning, casting, location scouting, production scheduling, photography, directing, brief creation and crew selection.
Keratin Complex proudly presents "Your Beautiful Hair Stories", a campaign celebrating the artistry of KCEXPRESSIVES—a community of stylists transforming real hair challenges. Three KCEXPRESSIVES showcase their skills at KC HQ, using our products to help everyday models struggling with frizz, manageability, and styling frustrations.
Through their journeys, we reveal how Keratin Complex products deliver stronger, smoother, and healthier hair, empowering clients with life-changing transformations that go beyond beauty.
